About Us & Contact
IN SERVICE TO HUMANITY…
A bit of our history…
In 2005, after about 3 years of conducting professional and organization development initiatives, our founder, Manoj Sharma, received a request from a major corporation in Singapore, for us to assist them with their Customer Service needs.
While doing his due diligence, he took an in-depth look at the Service landscape in Singapore, inclusive of both public and private initiatives that were supporting it. Based on his experience with the Walt Disney Company and more importantly, his own personal experience and observations, Manoj realized that how service was being approached and how it possibly needed to be approached were actually quite far apart.
It was clear that while the technical (systems driven) components of service had seen significant progress over 4 decades, the non-technical (human) components seemed to have taken many steps backwards. Service had become absolutely templated and hugely transactional. To compound matters, organizations tended to view service as something that took place at the perimeters of the organization and thus tended to pay it “lip service”.
Manoj therefore created his first prototype service program (now called Awakening The Heart Of Service Excellence) – an initiative designed to transform Mind Sets, re-catalyze the heart and re-establish service as the core value proposition.
5 years later, this prototype resulted in an entire “Creating A World Class Culture Of Service Excellence” framework which included Service Skill Sets and Business Sets. This framework was further complemented with Measuring Your Customer’s Experience, using our proprietary Rate Your Experience Technology – a world’s first which incorporates Social Media tracking into it. It also included traditional methodologies like Mystery Shopping, Customer Satisfaction Surveys, Brand Audits, Focus Groups, Industry and Organization Benchmarking etc
Manoj realized that to complement the national effort on service, and for the greater good of Singapore and the world, it would be better if this intellectual property was spun-off into a separate entity, for it to take on a life of its own and develop accordingly.
Thus in 2010, Singapore Service Academy (SSA) was founded to assist organizations in Creating World Class Cultures Of Service Excellence.
And thats how it all started…
Fast forward to today….
We at the Singapore Service Academy recognize that the purpose for which every human is born is to live their life in service, to appreciate what the universe has provided and endeavour towards leaving this world a better place because they have lived. It necessarily follows then that the true purpose of any organization should be therefore to profitably serve its community, and through its community serve the world.
From that perspective, service has to be an idea far greater than just customer service, but an idea that daily works towards the ideals of simultaneously delivering highly profitability, performance and fulfillment for everyone involved.
It is for this very purpose that the Singapore Service Academy was set up; to assist everyone in organizations just like yours become conscious of the bigger picture and strive to Create World Class Cultures Of Service Excellence, so that Your Customers, Your Stakeholders, Your Organization, Your Teams and Your Individuals simultaneously benefit.
Towards that cause, we promote the development of…
- Your People
- Your Products / Services / Ideas
- Your Processes, Procedures and Policies
- Your Places (Physical & Virtual Environment)
- Your Philosophy
We fully customize and internationally deliver initiatives that aid you deliver upon your Service Excellence ideals.
We aligned ourselves to service best practices, keep ourselves abreast to the latest service trends and are open to collaborate with other esteemed organizations to further promote the Creation Of World Class Cultures Of Service Excellence.
We Value…
Being in Service to Humanity
Our Vision Is To…
Have You Enjoy a World Class Culture of Service Excellence
The Mission Is To…
Assist You to Create A World Class Culture Of Service Excellence
We Do This Through…
Measuring Your Customer’s Experience Technologies which assists you to Measure Your Customer’s Experience
We thereafter
- Awaken The Heart Of Service Excellence By Shifting Service Mind Sets
- Develop The Art Of Service Excellence By Enhancing Service Skill Sets
- Evolve The Craft Of Service Excellence By Refining Service Business Sets
- Sustain The Rewards Of Service Excellence By Coaching Service Champions
- Transform Your Organization Through Service Innovations
Subsequently, we showcase your ROI by Re-measuring Your Customer’s Experience.
If you would like us to assist you Create A World Class Culture Of Service Excellence do fill up the form below and we will get back to you promptly.
OUR CLIENTS
Over the years, the Singapore Service Academy has assisted people in numerous Ministries, Statutory Boards, Organs of State and MNCs to Create A World Class Culture Of Service Excellence.
They include Ministry of Community Development, Youth & Sports (MCYS), Ministry of Finance (MOF), Ministry of Home Affairs (MHA), Ministry of Defence (MINDEF), Ministry of Education (MOE), Ministry of Health (MOH), Ministry of Manpower (MOM), Ministry of Transport (MOT), Accounting and Corporate Regulatory Authority (ACRA), Agency for Science, Technology and Research (A*STAR), Agri-Food & Veterinary Authority of Singapore (AVA), Alexandra Health Pte Ltd, Civil Aviation Authority of Singapore (CAAS), Civil Service College (CSC), Corrupt Practices Investigation Bureau (CPIB), Defence Science and Technology Agency (DSTA), Health Promotion Board (HPB), Health Sciences Authority (HSA), Home Team Academy (HTA), Housing Development Board (HDB), Inland Revenue Authority of Singapore (IRAS), Institute of Mental Health (IMH), International Enterprise, Singapore (IES), Immigration & Checkpoints Authority (ICA), Institute of Adult Learning (IAL), Institute of Technical Education (ITE), Intellectual Property Office of Singapore (IPOS), JTC Corporation (JTC), Media Development Authority (MDA), Majlis Ugama Islam Singapura (MUIS), National Environment Agency (NEA), National Parks Board (NPARKS), Nanyang Polytechnic (NYP), Nanyang Technological University (NTU), People’s Association (PA), Public Service Division (PSD), Republic Polytechnic (RP), Singapore Customs (SC), Singapore National Eye Centre (SNEC), Singapore Police Force (SPF), Singapore Polytechnic (SP), Singapore Prisons Service (SPS), Singapore Sports Council (SSC), Singapore Tourism Board (STB), Singapore Workforce Development Agency (WDA), Supreme Court of Singapore, VITAL…
…Aviva Asia, Changi Airport Group, DBS Bank, FujiXerox, Great Eastern, KPMG, Leica Camera, Makino Asia, Marina Bay Sands, MayBank, Nalco Pacific, NEC Asia Pacific, Petronas Leadership Centre, Prudential, Singapore Airport Terminal Services (SATS), Vopak Asia…and many more…
What our Clients are Saying about Us
1) Singapore Technologies Electronics
i) Summary Evaluation Report 1
2) National University of Singapore (NUS)
i) Summary Evaluation Report 1
ii) Summary Evaluation Report 2
iii) Summary Evaluation Report 3
iv) Summary Evaluation Report 4
Other Personal Comments/Feedback/Testimonials
“I am very impressed with Manoj’s gift of facilitation and clear thinking. He is passionate about the values behind the ideas and is able to stimulate and inspire ownership of the values beyond the ideas.”
Dr William Wan, General Secretary
World Kindness Movement & Singapore Kindness Movement
“I like the way the session was conducted, very different from the usual courses. I particularly agree that mindset is very important when it comes to service.”
Chris Chua, Senior Assistant Director
Customer Service Department
Intellectual Property Office of Singapore (IPOS)
“Thank you for the insightful course.”
Pearly Lee, Senior Manager
Defence Science & Technology Agency (DSTA)
I would like to express my heartfelt thanks on the insightful lessons learned. Although I know some of the points that you mentioned during the course, I have not really given it a proper thought before. It was a thought provoking experience for me. I truly enjoyed the day and gained new thoughts about myself and everything around. Thank you very much and it has been a tremendous pleasure to learn from you.”
Benji Lim
ST Electronics
“It’s an excellent training! It’s very thought provoking and reflective in nature, which is helpful in terms of internalising some of the core principals of being service oriented. Manoj trains with great passion and a heart for people. I would strongly recommend this training to anyone.”
Cyndi Soh
YOUR CHIEF FACILITATOR
Who is Manoj Sharma?

Manoj Sharma is the Founder and Chief Facilitator of the Singapore Service Academy. Over the last 10 years, Mr. Sharma has paid special attention to how Top Notch Organizations Create World Class Cultures of Service Excellence.
He has synthesized the key learnings and best practices of these World Class Service organizations and developed a Culture of Service Excellence framework which is being adopted by some of the most forward looking companies around.
He has been invited by numerous Ministries, Statutory Boards, Organs of State and MNCs to assist them Create a World Class Culture of Service Excellence and is slowly and surely making an impact in the appreciation of Service both in Singapore and globally.
To date, Mr. Sharma has extensively worked with tier one organizations and leaders from various industries, across Asia, Europe, Oceania, The Americas and The Middle East. As such he brings with him a truly global perspective with an intimate appreciation of local challenges.
How Many People Has Manoj Sharma Worked With?
To date Manoj has worked with more than 80,000 individuals globally, from senior leaders onwards, across diverse industries and has professionally coached more than 700 people.
IN THE MEDIA
The Launch of Kindness@Work in collaboration with Singapore Kindness Movement

Read More >> New Home For Singa the Courtesy Lion

Read More >> Kindness Taken To The Workplace
To bring Kindness@Work into your organization, call Andy Tay at +65 6338 5669 or write to him here
Contact Us
Please contact us at +65 6338 5669 or fill up the form below. Thank you!
If you’re looking for FULLY CUSTOMIZED SERVICE INITIATIVES….
…Contact Us Via This Form So We Can Best Assist You Immediately.







