Media Development Authority (MDA)

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   Rated by Michael Wong on 05 March 12 at 6:32pm

   I visited the Customer Service Centre at MDA to enquire about getting a License for an exhibition. When I turned up at the 14th floor to the Customer Service Centre, there were 3 people around a counter, busying with their things. I looked at them, but they didn’t seem to notice me. I was a bit lost for a moment, not sure where to turn. Do i need to take a ticket etc? Then I looked to the right and saw a machine for a ticket. Got a ticket and immediately, my number flashed on the wall and one of the ladies behind the counter, Jacqueline looked up towards my direction.

   When I went over, she straight away asked “Yes, How can I help you”, there was no greeting. She looked quite energetic and eager to assist. When I told her I wanted to ask some questions about applying for a license for an art exhibition, she immediately made a phonecall and asked one of her staff to come out and talk to me. I was quite surprised as I thought she should be answering my queries, not someone else. Anyway, she then told me that someone was coming out to answer my questions.

   1 min later, Veronica came out. I asked for the procedure of registering for an exhibition. She asked me what was I going to exhibit and when am I planning for it. When I said paintings, she informed me I need to register for the license 2 months in advance. When I asked how I could register, she said only online…no other way to register.

   I then asked her to show me where on the website I could register, she brought me to some computer screens near the entrance to show me where to navigate on the MDA website. She highlighted to me the costs involved and that I need to have a SingPass to register. I then asked how long it would take for MDA to approve it, which she answered 2-4 weeks.

   At the end, she also volunteered her contact details (telephone & email) to contact her anytime if I have any further questions.

   Overall, it was a quite a good experience, the staff were helpful in answering my questions.

   Things which could be improved:
   1) More awareness of the staff when I entered the Customer Service area to guide me along. Felt ignored and unimportant.
   2) Prominent signage to advise me on what to do when I arrive at the Customer Service area
   3) Alternative ways to register, not only online
   4) Instead of having an additional person to answer my queries (which were quite basic), have the first point of contact to answer my questions.

   Which person(s) did you interact with?: Jacqueline (Customer Service) + Veronica (Arts License)

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